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Use case

Place drop-ship orders in brand dealer portals, by API

Bridge to Brands places drop-ship orders, shipped from the brand's warehouse to your customer, in each brand's dealer portal through one REST API and MCP server. The server checks the brand's rules first: drop-ship capability, PO length, required phone or store email, and per-send limits. Orders are placed within your caps where the brand is verified and you allow it; otherwise you review and place it in Bridge.

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How it works

  1. Look up the item with POST /v1/brands/{brand}/lookup (UPC, SKU or style + colour + size) to get the vendor variant_id and current availability.
  2. Send POST /v1/orders with kind: "drop_ship", your ship_to_ref (the store the order bills to), a po, the consumer address and the lines, plus an Idempotency-Key header.
  3. The server validates the brand’s drop-ship rules before anything reaches the portal: capability on, PO present and within the brand’s length limit, phone and email only where the brand requires them (the email is the store’s, never the consumer’s), US-only where the brand says so.
  4. The order is staged in the portal and, where verified and allowed, placed. The 202 response carries status (submitted or staged_in_portal), the portal URL, the vendor order number or draft_id, and which lines were staged or skipped and why.

Why not just email the rep?

Email drop-ships are slow, error-prone and invisible to your systems. Staging the draft directly means the brand’s own availability check runs at the moment you order, and your system keeps the draft id for reconciliation.

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Frequently asked questions

What is a drop-ship API for dealer portals?

As of 16 October 2026, it is an API that places an order in a brand's B2B portal with the consumer's address as the ship-to, so the brand ships directly to your customer. Bridge to Brands does this across brands with one request shape: kind drop_ship plus a consumer block.

Which brands support drop-ship through Bridge to Brands?

As of 16 October 2026, every connected brand whose portal accepts a consumer ship-to before checkout. Mizuno, Dansko and Superfeet do not, because their portals set the ship-to only at checkout; the brand list shows drop_ship for each brand.

Is the consumer's personal data stored or logged?

As of 16 October 2026, consumer name, address, phone, email and the drop-ship PO are redacted from every log line and error message. They are sent only to the brand portal that ships the order.

Are drop-ship orders submitted automatically?

Only where you allow it. As of 16 October 2026, every drop-ship order is staged first and placed only for brands verified for submit, where your account has turned submitting on, within your caps and confirmation settings. Otherwise the order is staged and a buyer reviews and places it in Bridge, with no portal login.

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