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Bridge to Brands

Envoy / Wolverine Worldwide platform

Merrell B2B API

Bridge to Brands reads live warehouse availability, dealer price and retail price from the Merrell dealer portal (Wolverine Worldwide) and places fill-in and drop-ship orders within your limits (placed from Bridge until verified) through one normalized REST API and MCP server. Availability is returned per colourway, by size, width and delivery window.

An agent connected to Bridge to Brands can search Merrell’s catalog, read live availability and price, and place a fill-in or drop-ship order within your limits — or, until the brand is verified for placing, stage it for you to review and place in Bridge.

About the Merrell dealer portal (Wolverine Worldwide)

Merrell sells hiking and trail footwear to independent retailers through the Merrell dealer portal (Wolverine Worldwide). Buyers use it to check what is in the warehouse now, what lands in later delivery windows, and what each colourway costs at dealer and retail price.

Bridge to Brands signs in to that portal with your store’s own Merrell dealer login (entered once in the web app, never through an API key) and turns it into the same normalized products, availability grids, ship-tos and orders every other brand returns. Your agents, code and spreadsheets do not need to know how the Merrell portal is built.

Portal: merrell.orderwwwbrands.com

What we read and stage

Merrell capabilities in Bridge to Brands
Live availability (at-once and future windows) Yes
Dealer and retail price Yes
Width as a size axis Yes
Bulk lookup by UPC / SKU / style (200 per call) Yes
Search Yes
Fill-in orders to your ship-tos Yes
Drop-ship to a consumer Yes
Consumer phone required for drop-ship No
Store email required for drop-ship No
PO number length Up to 35 characters
Order placing Needs written permission
Confirmations & tracking Confirmations only — tracking not available

Order placing turns on per brand only after a logged live test on a real account (and, where marked, the brand’s written permission); until then every order is staged, and you review it and place it in Bridge through a signed-in portal window — no portal login. Confirmations & tracking say “Verified” only after a logged read-only live run.

Sample calls

Identifiers are illustrative; the shapes are exact.

REST: availability
curl "https://api.brdg2b.ai/v1/brands/merrell/products/EXAMPLE-STYLE/availability?color_id=EXAMPLE-COLOR" \
  -H "Authorization: Bearer $BRDG2B_KEY"
MCP: tools/call
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "get_availability",
    "arguments": {
      "brand": "merrell",
      "style_id": "EXAMPLE-STYLE",
      "color_id": "EXAMPLE-COLOR"
    }
  }
}
Response: AvailabilityGrid
{
  "brand": "merrell",
  "style_id": "EXAMPLE-STYLE",
  "color_id": "EXAMPLE-COLOR",
  "status": "ok",
  "columns": [
    {
      "key": "9.0/D",
      "size": "9",
      "width": "D"
    }
  ],
  "rows": [
    {
      "date": null,
      "ordering_mode": "at_once",
      "cells": {
        "9.0/D": {
          "qty": 24,
          "display": "24",
          "order_limit": null
        }
      }
    },
    {
      "date": "2026-12-01",
      "ordering_mode": "future",
      "cells": {
        "9.0/D": {
          "qty": 60,
          "display": "60"
        }
      }
    }
  ],
  "price": {
    "wholesale": "65.00",
    "retail": "130.00",
    "currency": "USD"
  },
  "as_of": "2026-10-16T15:04:05Z"
}

Merrell B2B API: questions

Does Merrell have a B2B API for retailers?

As of 16 October 2026, Bridge to Brands gives authorized Merrell dealers API and agent access to their own account: we connect to the Merrell dealer portal (Wolverine Worldwide) with the store's dealer login and expose availability, dealer and retail price, fill-in and drop-ship ordering through a normalized REST API and an MCP server.

Can I check Merrell wholesale availability by API?

Yes. As of 16 October 2026, GET /v1/brands/merrell/products/{style_id}/availability returns the Merrell availability grid per colourway: size and width columns by delivery window (at-once and future), with quantities as the portal shows them, order limits, dealer and retail price, and an as_of timestamp.

Can I place Merrell drop-ship orders through an API?

Yes. As of 16 October 2026, POST /v1/orders with kind "drop_ship" places a Merrell order to a consumer address in the Merrell dealer portal (Wolverine Worldwide) where the brand is verified and you allow it, and otherwise stages it there for you to review and place in Bridge. Bridge to Brands checks the brand's rules first: a PO of at most 35 characters.

Does Bridge to Brands place Merrell orders in the portal?

As of 16 October 2026, Bridge to Brands places Merrell orders in the Merrell dealer portal (Wolverine Worldwide) where the brand's submit path is verified and you have turned it on, within your caps and confirmation settings. Merrell is not yet verified for submit, so orders come back as staged_in_portal: you review the basket in Bridge and place it in a signed-in portal window there, with no portal login.

Can Claude or ChatGPT use my Merrell dealer account?

Yes, through the Bridge to Brands MCP server at https://mcp.brdg2b.ai/mcp. As of 16 October 2026, Claude connects with an API key or OAuth and ChatGPT with OAuth; tools such as get_availability and place_order act on Merrell with the key's scopes, and every call is metered to that key.

Can I search the Merrell catalog by API?

As of 16 October 2026, yes: GET /v1/brands/merrell/products?q= and the MCP tool search_products search the Merrell dealer portal (Wolverine Worldwide) by free text and return matching styles with their colourways and dealer prices.

Can Bridge to Brands place Merrell orders for me?

As of 16 October 2026: Placing Merrell orders is built but needs Merrell's written permission before it turns on, so orders are staged and you review and place them in Bridge, in a signed-in portal window with no portal login.

Does Bridge to Brands return Merrell order confirmations and tracking?

As of 16 October 2026, confirmations only: Bridge to Brands reads Merrell order confirmations and status from the Merrell dealer portal (Wolverine Worldwide), but tracking is not available for Merrell; check shipments in the portal.

Merrell is a trademark of its owner, used here only to describe compatibility. Bridge to Brands is not affiliated with or endorsed by Merrell. Access requires your own authorized Merrell dealer account.

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